The New Wave

Launched in 2019, The New Wave honors and celebrates the change-makers driving the transformation of art and culture.

Over three dynamic days, attendees enjoyed screenings, conversations, and unique community events designed to foster engagement, promote inclusion, and inspire audiences. Produced by Film Independent in partnership with KCRW and hosted by The Geffen Contemporary at MOCA, The New Wave features diverse art forms, including film, visual arts, and performances by emerging and established artists.

 
We aimed to capture the essence of Film Independent's established branding for this new event while infusing it with a fresh and invigorating feel, without needing a complete redesign. Film Independent's custom typeface, "Font Independent," was ideal for stacking the title.

 
Disciplines: Branding, Art Direction, Design
Credits
MARKETING DIRECTOR
Aline Loustaunau

EVENTS DIRECTOR
Rachel Bleemer

ART DIRECTOR/LEAD DESIGNER
Patricia Lindberg

PHOTOGRAPHY
Film Independent, Patricia Lindberg

ANIMATION
Patricia Lindberg
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I created a vibrant, multi-color gradient inspired by the breathtaking sunrises and sunsets in Los Angeles. The goal was to evoke happiness, activity, and positive change through the visuals.

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