Natural Resources Defense Council

Natural Resources
Defense Council

In 2007, I participated in The One Show competition, which tasked entrants with designing a new logo for the Natural Resources Defense Council (NRDC), emphasizing clean water and thriving nature. My submission earned a Merit Winner Award in the design discipline and was published in The One Show book titled "I Am In This Book" (vol 29, 2007).

Building on the initial logo, the design was expanded into a comprehensive brand identity system for NRDC. The goal was to elevate the mark into a recognizable, standalone icon while ensuring its adaptability across marketing, apparel, merchandise, environmental graphics, and social media applications.

Disciplines: Branding, Art Direction, Design

Credits

CREATIVE DIRECTION / LEAD DESIGNER
Patricia Lindberg

PHOTOGRAPHY / ANIMATION
Patricia Lindberg

The design features a water illustration with a tree emerging from the negative space, symbolizing the essential and reciprocal relationship between these elements vital to life. The logo became the cornerstone of a dynamic and contemporary visual language, providing clarity and consistency across all brand expressions. This visual system utilizes the icon in bold and expressive ways, creating a cohesive and impactful brand identity.