Natural Resources
Defense Council
In 2007, I participated in The One Show competition, which tasked entrants with designing a new logo for the Natural Resources Defense Council (NRDC), emphasizing clean water and thriving nature. My submission earned a Merit Winner Award in the design discipline and was published in The One Show book titled "I Am In This Book" (vol 29, 2007).
Following this achievement, I expanded the logo into a comprehensive brand identity experience. The objective was to elevate the logo into a standalone icon for the NRDC while ensuring its versatility for various applications, including marketing, apparel, merchandise, environmental graphics, and social media assets.
Disciplines: Branding, Art Direction, Design
Credits
CREATIVE/ART DIRECTOR/LEAD DESIGNER
Patricia Lindberg
PHOTOGRAPHY
Patricia Lindberg, Unblast
ANIMATION
Patricia Lindberg
Patricia Lindberg
PHOTOGRAPHY
Patricia Lindberg, Unblast
ANIMATION
Patricia Lindberg
The design features a water illustration with a tree emerging from the negative space, symbolizing the essential and reciprocal relationship between these elements vital to life. The logo became the cornerstone of a dynamic and contemporary visual language, providing clarity and consistency across all brand expressions. This visual system utilizes the icon in bold and expressive ways, creating a cohesive and impactful brand identity.
Date
Client
Project
Type
