Festival Visions
In 2023, Film Independent, a Los Angeles non-profit organization, launched Festival Visions in partnership with five U.S. film festivals—Bentonville, Chicago, Miami, New Orleans, and Outfest—to showcase emerging artists and bring their work to a broader audience.
Amid the COVID-19 pandemic, Film Independent had to reimagine film festivals to capture the essence of in-person events in a virtual format. The main challenge was transitioning traditional film festivals to fully online events while maintaining their unique experiences and engaging audiences.
A comprehensive plan was developed to create a unique online platform for screenings, virtual Q&A sessions, and interactive forums. Attendees praised the unique online experience, exceeding expectations for engagement and participation.
This innovative approach allowed Film Independent to reach a wider audience and demonstrate its adaptability while staying true to its mission. The success paves the way for future online engagements and the continued promotion of independent voices.
Disciplines: Branding, Art Direction, Design
Credits
MARKETING DIRECTOR
Aline Loustaunau
EVENT DIRECTOR
Rachel Bleemer
ART DIRECTOR/LEAD DESIGNER
Patricia Lindberg
PHOTOGRAPHY
Film Independent
Aline Loustaunau
EVENT DIRECTOR
Rachel Bleemer
ART DIRECTOR/LEAD DESIGNER
Patricia Lindberg
PHOTOGRAPHY
Film Independent
Concept 1
Concept 2
Concept 3
Concept 4
Inspired by Bauhaus Eyes posters and their vibrant colors, the visual identity emphasized diverse and innovative ideas. My goal was to create something distinctly different from previous events: bold, striking, and eye-catching (pun intended), playful, and attention-grabbing visuals. The virtual film festival was a resounding success, attracting a global audience and showcasing independent voices.
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