NEW The New Wave

Festival Visions

In 2023, Film Independent, a Los Angeles non-profit organization, launched Festival Visions in partnership with five U.S. film festivals—Bentonville, Chicago, Miami, New Orleans, and Outfest—to showcase emerging artists and bring their work to a broader audience.

Amid the COVID-19 pandemic, Film Independent had to reimagine film festivals to capture the essence of in-person events in a virtual format. The main challenge was transitioning traditional film festivals to fully online events while maintaining their unique experiences and engaging audiences.

A comprehensive plan was developed to create a unique online platform for screenings, virtual Q&A sessions, and interactive forums. Attendees praised the unique online experience, exceeding expectations for engagement and participation.

This innovative approach allowed Film Independent to reach a wider audience and demonstrate its adaptability while staying true to its mission. The success paves the way for future online engagements and the continued promotion of independent voices.

Disciplines: Branding, Art Direction, Design

Credits

MARKETING DIRECTOR
Aline Loustaunau

EVENT DIRECTOR
Rachel Bleemer

ART DIRECTOR/LEAD DESIGNER
Patricia Lindberg

PHOTOGRAPHY
Film Independent, Unblast

ANIMATION
Patricia Lindberg

Inspired by Bauhaus Eyes posters and their vibrant colors, the visual identity emphasized diverse and innovative ideas. My goal was to create something distinctly different from previous events: bold, striking, and eye-catching (pun intended) playful and attention-grabbing visuals. The virtual film festival was a resounding success, attracting a global audience and showcasing independent voices.