Hello, I'm Patricia

About me
I'm a freelance Art Director and Graphic Designer from Stockholm with 20 years of experience living and working in Los Angeles. I'm a strategic thinker and visual storyteller—design-focused, future-oriented, and passionate about building brands that connect with people and stand out. My work spans print and digital media, shaped by collaborations with global brands, agencies, and startups, and always rooted in craftsmanship and high standards. I lead with respect, authenticity, and a deep curiosity for this constantly evolving field. I'm passionate about creative exchange and continuous learning, approaching each project with openness, flexibility, and a readiness to guide it from concept to execution.
 
At the core of everything I do is a simple philosophy:
1. Get things done
2. Work smart
3. Be kind to people
 
I thrive in diverse teams and enjoy helping ideas reach their full potential. This profession inspires me every day, and I'm always eager to see what's next. I look forward to applying my global perspective and creative insights to new projects and partnerships.
Clients
Wallpassion
Family Wallpapers
SFFILM
Film Independent
Sloan Foundation
Los Angeles Times
Belkin
Smashbox
Wigs (FOX Digital Studios)
UCLA Health
University of California, Los Angeles
University of Southern California
Quiksilver
Roxy
Princess Cruises
Cunard
BCBG Max Azria
Herve Leger Paris
Paul Mitchell Systems
Agencies
Deutsch LA
Berman Design Group
Fundi Design
Maddocks & Company
konnectDesign
Evenson Design Group
Awards & Recognition
The Webby Awards
'Lauren' (Wigs)
Video, Film, Drama
Honoree (2013), Nominee (2014)
'Blue' Season 2 (Wigs)
Video, Film, Drama
Honoree (2012), Nominee (2014)
 
The One Show
Young Ones, Logo Design
Merit Award, 2007
Publications
The One Show
'I Am In This Book'
Young Ones, Logo Design
Vol 29, 2008
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