Inspired by on-set expertise, Smashbox was founded by The Estée Lauder Companies to create high-quality, super-comfortable products that deliver a gorgeous look anytime, whether on or off duty, in front of the camera, or behind the lens. Between 2010 and 2012, I was the in-house senior graphic designer and production artist responsible for conceptualizing, directing, and designing the brand's look and feel, including creating mock-ups, packaging die-cuts, in-store gondola designs, selecting colors, retouching photos, and determining the overall aesthetic of year-round packagings and compositions from concept to final production. I also assisted in in-house studio product photo shoots.