Smashbox
Smashbox was born in a Los Angeles photo studio and put to the test by professional makeup artists and photographers. An Estée Lauder Company, Smashbox was inspired by on-set expertise to make high-quality, super-comfortable products giving that gorgeous look anytime, on or off duty, in front of the camera, or behind the lens.
Between 2010 and 2012, I was the in-house senior graphic designer and production artist responsible for conceptualizing, directing, and designing the brand's look and feel, including creating mock-ups, packaging die-cuts, in-store gondola designs, selecting colors, retouching photos, and determining the overall aesthetic of year-round packagings and compositions from concept to final production. I also assisted in in-house studio products photo shoots.
Disciplines: Branding, Packaging, Design
Credits
CREATIVE DIRECTOR
Simon James
ART DIRECTOR
Ellen Nguyen
LEAD DESIGNER/PRODUCTION
Patricia Lindberg
PHOTOGRAPHY
Smashbox Studios
Simon James
ART DIRECTOR
Ellen Nguyen
LEAD DESIGNER/PRODUCTION
Patricia Lindberg
PHOTOGRAPHY
Smashbox Studios
My role involved collaborating with the creative, marketing, and artist teams to ideate concepts for year-round makeup packaging, seasonal packaging, specific presentations, and invitations.
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