San Francisco International Film Festival
Brand identity and key art for the 68th edition of the longest-running festival in the Americas.
About the project
As lead artist and designer for the 68th San Francisco International Film Festival, I created the key art and directed the visual identity across all campaign materials. The concept reimagines SFFILM’s iconic “cameraman” as a bold figure in motion, reflecting creative momentum and the collective energy of filmmakers and audiences. From print to digital, the design expresses a joyful, cinematic spirit that reinforces SFFILM’s identity as a vital hub for bold ideas, diverse voices, and San Francisco’s cultural life.
Credits
Role: Art direction, concept, illustration, design
Client: SFFILM
Executive Director: Anne Lai
Director of Programming: Jessie Fairbanks
Director of External Relations: Justine Hebron
Project Manager: Danielle Kalcic
Graphic Designer: Cindy Nguyen
Event Photography: Pamela Gentile, Tommy Lau
Executive Director: Anne Lai
Director of Programming: Jessie Fairbanks
Director of External Relations: Justine Hebron
Project Manager: Danielle Kalcic
Graphic Designer: Cindy Nguyen
Event Photography: Pamela Gentile, Tommy Lau
"The shared vision for the 2025 festival artwork was to capture a dynamic sense of excitement and kinetic energy—reflecting the fun, vibrant spirit of the event, and the city of San Francisco."
"The goal was to reignite interest in in-person attendance by fostering a sense of community—capturing the joy, connection, and celebration that make the event unmissable."
Date
Client
Project
Type
