San Francisco International Film Festival
Brand identity and key art for the 68th edition of the longest-running festival in the Americas.
About the project
As lead artist and designer for the 68th San Francisco International Film Festival, I created the key art and directed the visual identity across all campaign materials. The concept reimagines SFFILM’s iconic “cameraman” as a bold figure in motion, reflecting creative momentum and the collective energy of filmmakers and audiences. From print to digital, the design expresses a joyful, cinematic spirit that reinforces SFFILM’s identity as a vital hub for bold ideas, diverse voices, and San Francisco’s cultural life.
Credits
Role: Art direction, concept, illustration, design
Client: SFFILM
Executive Director: Anne Lai
Director of Programming: Jessie Fairbanks
Director of External Relations: Justine Hebron
Project Manager: Danielle Kalcic
Graphic Designer: Cindy Nguyen
Event Photography: Pamela Gentile, Tommy Lau
Executive Director: Anne Lai
Director of Programming: Jessie Fairbanks
Director of External Relations: Justine Hebron
Project Manager: Danielle Kalcic
Graphic Designer: Cindy Nguyen
Event Photography: Pamela Gentile, Tommy Lau
"The shared vision for the 2025 festival artwork was to capture a dynamic sense of excitement and kinetic energy—reflecting the vibrant spirit of not only the event, but the city of San Francisco."
"Few festivals are more suited to their city than the San Francisco International Film Festival. It’s a festival programmed by those who love film for people who love film.”
— Variety
"The goal was to reignite interest in in-person attendance by fostering a sense of community—capturing the joy, connection, and celebration that make the event unmissable."
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