Quiksilver Women
A new logo and creative direction for an iconic surf and lifestyle brand.
About the project
In 2009, Quiksilver relaunched its women’s division, expanding into streetwear alongside its surf roots. I helped develop and refine the revamped logo—guiding it from early concepts through final production—supported by visual research and team collaboration. The result was a new identity and promotional piece that reflected the brand’s shift and resonated with women interested in music, fashion, and style both in and out of sports.
Credits
Role: Design
Client: Quiksilver
Creative Director: Tevis Houston
Creative Director: Tevis Houston
"For the relaunch, the promotional design took the form of a mood board with taped ‘what to wear’ looks for the Quiksilver woman."
"Event materials at Bloomingdale’s included a trifold brochure and personalized notebook packaged in a drawstring bag."
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