Quiksilver Women

Quiksilver Women

In 2009, Quiksilver relaunched its women's division to expand beyond surfing lifestyle wear and include streetwear. While the men's division had always encompassed both surfing and street fashion, this was a new direction for the women's line.

A revamped Quiksilver logo was introduced to reflect this shift, targeting women interested in music, fashion, and trends. The aim was to appeal to those who wanted to look stylish in and out of sports.

Assigned to develop and refine logo concepts from early-stage ideation to final production, the process included extensive visual research, conceptual development, and execution. Collaboration with the broader team played a central role in shaping a final identity and promotional piece that aligned with the project's creative direction, resonated with the intended audience, and effectively communicated the brand’s core message.

Disciplines: Branding, Art Direction, Design

Credits

CREATIVE DIRECTOR
Tevis Houston

SR ART DIRECTOR
Tony Stella

LEAD DESIGNER
Patricia Lindberg

PHOTOGRAPHY
Quiksilver

The promotional design for the relaunch was styled as a mood board, featuring taped images showcasing "what to wear" looks for the Quiksilver woman. For the release event at Bloomingdale's, the promotional materials included a trifold brochure and a personalized notebook, all presented in a drawstring bag.