Quiksilver Women

Quiksilver Women

In 2009, Quiksilver relaunched its women's division to expand beyond surfing lifestyle wear and include streetwear. While the men's division had always encompassed both surfing and street fashion, this was a new direction for the women's line.

A revamped Quiksilver logo was introduced to reflect this shift, targeting women interested in music, fashion, and trends. The aim was to appeal to those who wanted to look stylish in and out of sports.

I was tasked with exploring various logo directions and expanding the concepts from the initial graphic design process to final production involving several key steps from research, inspiration, rendering to finalization, and production. Throughout this process, close collaboration with the team was essential to ensure that the final logo and promotional piece not only met the project's creative vision but also resonated with the target audience and conveyed the desired brand message.

Disciplines: Branding, Art Direction, Design

Credits

CREATIVE DIRECTOR
Tevis Houston

SR ART DIRECTOR
Tony Stella

LEAD DESIGNER
Patricia Lindberg

PHOTOGRAPHY
Quiksilver, Patricia Lindberg

ANIMATION
Patricia Lindberg

The promotional design for the relaunch was styled as a mood board, featuring taped images showcasing "what to wear" looks for the Quiksilver woman. For the release event at Bloomingdale's, the promotional materials included a trifold brochure and a personalized notebook, all presented in a drawstring bag.