Between 2007 and 2008, I was the in-house graphic designer and production artist responsible for conceptualizing, directing, and designing the brand's look and feel, including creating mock-ups, diecuts, selecting colors, retouching photos and determining the overall aesthetic of the compositions. My role involved collaborating with the creative, marketing, and PR teams to provide specific presentations and mock-ups, as well as designing the brand identities and expressions for all in-house brands including BCBG Generation, Max Azria, Hervé Léger, and BCBG Girls in print and digital, including the e-commerce platform.

 

Projects included creation of hangtags, shopping bags, shoes and accessories, packaging, billboards, in-store displays, barricades, and print advertising. Throughout this process, close collaboration with the creative director was essential to meet the creative vision, and to also resonate with target audiences and convey the desired brand messages.