BCBG Max Azria

Art direction and design for a Los Angeles-based fashion house.

About the project
Founded in Los Angeles in 1989, BCBG Max Azria blends European sophistication with a modern American edge. From 2007–2008, I worked as an in-house graphic designer and production artist, helping to shape the brand’s visual identity across print, digital, and packaging. I partnered closely with the creative, marketing, and PR teams to develop brand expressions for BCBG Generation, Max Azria, Hervé Léger, and BCBG Girls. My work spanned everything from hangtags, shopping bags, and packaging to billboards, in-store displays, and e-commerce assets. This included hands-on design—mock-ups, die-cuts, color selection, and photo retouching—always with a focus on delivering a cohesive, on-brand experience that connected with audiences.
Credits
Role: Art Direction, design, print production
 
Client: BCBG Max Azria
Creative Director: Diego Chamorro
Logo_1924x1500
Packaging
Watch-1
Watch-3
Tag-6
Tag-4
Tag-1
Mailer-3
Mailer-1
Mailer-2
Mailer-4
Mailer-5
Mailer-6
Runway-4
Runway-1
Runway-3
Runway-2
Postcard-1-1
Postcard-3
Postcard-2
Invite-1
Invite-2
Invite-3
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