Matching Challenge

Film Independent
Matching Challenge

Since its inception in 1993, Project Involve, spearheaded by Film Independent's Artist Development program, has been at the forefront of educating, supporting, and advancing the careers of filmmakers. In 2023, Film Independent marked 30 years of Artist Development with an ambitious multi-month donation campaign, and extensive marketing efforts encompassing print and digital designs.

To commemorate this significant milestone, a special anniversary logo was created to draw new audiences to Film Independent’s year-round initiatives. These initiatives are dedicated to supporting filmmakers, underrepresented communities, independent voices, and film enthusiasts alike.

I led the art direction and design for the entire campaign, focusing on filmmakers who participated in Film Independent's labs and programs. Many of these filmmakers have since become well-established in the industry.

Disciplines: Branding, Art Direction, Design, Campaign

Credits

MARKETING DIRECTOR
Aline Loustaunau

SR DIRECTOR OF DEVELOPMENT
Kate Walker D'Angelo

ART DIRECTOR/LEAD DESIGNER
Patricia Lindberg

PHOTOGRAPHY
Amanda Edwards/Getty Images, Unblast

Along with creating the 30th-anniversary logo, integrating significant quotes from filmmakers, highlighted the impact of Film Independent Artist Development on their careers.