This campaign project aimed to boost Film Independent's membership by captivating new and lapsed members. The strategy involved a visually striking digital campaign complemented by limited print advertising. A bold color palette, dynamic typography, and playful film iconography were employed to create a fresh and energetic look, departing from the organization's previous, more muted aesthetic. During May, the campaign featured and highlighted the value of membership by showcasing past Film Independent Fellows, filmmakers who have benefited from the organization's support. A comprehensive digital marketing strategy, including email, social media, and display advertising, was combined with targeted print placements to reach a wide audience. Visually compelling designs, featuring captivating imagery and strong calls to action, were used to drive membership sign-ups.