I'm a freelance Art Director and Graphic Designer currently based in Stockholm with 20 years of experience living and working in Los Angeles. I'm a strategic thinker and visual storyteller—design-focused, future-oriented, and passionate about building brands that connect with people and stand out.

My work spans print and digital media, shaped by collaborations with global brands, agencies, and startups, and always rooted in craftsmanship and high standards. I lead with respect, authenticity, and a deep curiosity for this constantly evolving field. I'm passionate about creative exchange and continuous learning, approaching each project with openness, flexibility, and a readiness to guide it from concept to execution.

At the core of everything I do is a simple philosophy:

1.  Get things done
2. Work smart
3. Be kind to people

I thrive in diverse teams and enjoy helping ideas reach their full potential. This profession inspires me every day, and I'm always eager to see what's next. I look forward to applying my global perspective and creative insights to new projects and partnerships.

SPECIALTIES: ART DIRECTION/BRAND IDENTITY/CREATIVE STRATEGY/CREATIVE DIRECTION/ MARKETING/SOCIAL MEDIA/ TYPOGRAPHY/COLOR THEORY/PACKAGING/LAYOUTS/ PUBLICATIONS/PRESENTATIONS/ILLUSTRATION